Branding
Through internal and external surveys and workshops, we extract essential values and challenges, and provide a one-stop service from concept formulation to output. We visualize the brand's worldview through diverse expressive techniques.
Solutions
To communicate and inspire action
To enhance a company's brand value, a multifaceted approach that is adapted to the times is necessary. At amana, we leverage our rich expressive capabilities, cultivated over the years, and cutting-edge technology to propose optimal solutions while working closely with our customers to address their diverse challenges. From strategy formulation to creative execution, you'll find practical wisdom here to drive business growth.
Category
- All
Strategic design
rashisa AI
Facing the risk of brand damage, many hesitate to take this step—to overcome this barrier, we provide a solution that translates a brand's aesthetic and unique identity into a "sensibility language" that AI can understand, building an AI platform where anyone can "create, select, and direct" consistent brand visuals.
BX Design
Instead of providing the answers, we find them together with the client. BX Design Unit is a specialized team that uncovers the unique characteristics of an organization through dialogue and workshops, and handles everything from articulating the vision and designing the identity to branding, all under a single framework. We work alongside you as one team, from conception to implementation.
Marketing
By combining amana's creativity and expressive power with the intelligence of data, we visualize brand value. By combining creativity with data-driven analysis and cutting-edge technologies such as AI, we provide comprehensive support for companies' marketing activities, from raising awareness to changing attitudes.
Content Marketing
We create lasting connections with your target audience through valuable content. We provide comprehensive support, from formulating KGIs and KPIs to planning, producing, and managing owned media, social media, and videos. Backed by our exclusive partnership for the Japanese market with U.S.-based Industry Dive, we provide comprehensive marketing support that combines leading domestic and international content.
CMAS
This advisory service helps accelerate your business through content marketing, providing support from initial strategy development to continuous performance analysis, with experts in each field working alongside you. We take a logical approach based on five elements: strategy, traffic, engagement, action, and monetization, and provide end-to-end support from setting KPIs based on the customer journey to visualizing ROI.
Promotion
We provide end-to-end planning and production services optimized for a wide range of channels, from mass advertising, digital media, and magazines to in-store advertising, OOH (out-of-home) advertising, and events. We also achieve multi-channel consistency, such as through multi-channel designs that deploy a single core visual across each channel.
Media Planning
Based on a triple media strategy encompassing paid, owned, and earned media, we provide comprehensive support across digital advertising operations, influencer marketing, and attribution analysis.
aVISION
This DOOH (digital out-of-home) media platform features large displays installed in relaxing, café-centered spaces where people spend time. By leveraging the long average stay time of 60 minutes and the relaxed state in which people are more receptive to information, we can deliver a deeper understanding of the product, something that is difficult to achieve with street advertising. This is a new media platform from amana that naturally blends into consumers' daily lives while conveying brand messages.
PR
We provide comprehensive support, from press release creation and PR video production to corporate PR strategies and influencer marketing. Through research-based evidence generation and context design, we build comprehensive PR strategies that frame your company's value in terms of social significance and lead to media coverage.
Generative AI (Strategy Design)
We integrate creative expertise with AI technology to implement AI as a system that goes beyond mere image generation and enhances brand value.
A3
Based on the vision of "transforming the evolution of AI into the evolution of aesthetics," this solution combines amana's expressive power with generative AI to build a future-oriented creative platform, AI Creative Architecture, for each company, enabling them to "protect and expand" their brand expression.
rashisa AI
rashisa AI is a visual direction system that maintains the brand's distinctive worldview. Facing the risk of brand damage, many hesitate to take this step. To overcome this barrier, we offer a solution that translates a brand's aesthetic and "uniqueness" into a "sensibility language" that AI can understand, building an AI platform where anyone can "create, select, and direct" consistent brand visuals.
Content development
Graphic
From key visual development to catalogs, posters, and packaging, we create graphic designs that visually convey a company's message. We develop visual content using art direction skills that leverage high-quality materials such as photographs and CG.
EVOKE
EVOKE is a creative collaboration service that leverages the power of visualization to create a foundation for future thinking and visualize a company's desired future state. We help you visualize your ideal future and support you every step of the way to make it a reality.
screen
screen creates presentations that drive business forward, moving from "telling" to "getting the message across." By utilizing amana's unique visual solutions, we deliver presentations that truly resonate with the audience by visually representing messages, information, and data.
Movie
We handle a wide range of video production, from TV commercials and web videos to promotional videos. Inheriting amana's expertise in visual expression, we provide a one-stop service from planning and direction to editing.
Corporate TV (Support for Corporate YouTube Channels)
This solution provides support for building and operating corporate YouTube channels, transforming them from mere advertising platforms into "corporate broadcasting stations" that regularly air valuable content for their target audience. We provide a communication framework that goes beyond defensive public relations and helps turn stakeholders into fans.
Digital (Web, Apps, etc.)
We offer a wide range of services, from UI/UX design for corporate websites, e-commerce sites, campaign sites, and apps, to system development. By combining information architecture designed to be cited by AI with UI/UX that resonates with human sensibilities, we support continuous improvement even in the operational phase after construction.
amana Web Analytics Service
In addition to quantitative analysis, we combine UI/UX analysis, competitive analysis, accessibility assessments, and AIO assessments to visualize the current state and challenges of a website from multiple perspectives. Based on the analysis results, we will propose specific improvement measures.
CMAS
This advisory service designs content marketing strategies based on five key elements to drive revenue. This support service maximizes the ROI of ongoing website and digital initiatives, from market and customer analysis, KPI and strategy formulation, content planning, production and distribution, performance analysis, operational simulations, and ROI visualization.
RAZONA
We engage in dialogue from both design and technology perspectives and, together with AI, work alongside clients to create sustainable value. As a digital partner of the amana group, RAZONA Inc. provides comprehensive digital solutions, from website creation and operation to application development and advertising planning.
Copywriting / Editorial Writing
Working in conjunction with various departments at amana, including branding, corporate philosophy development, advertising, and naming, we provide high-quality content not only through visual expression but also through linguistic expression.
INFOTO
INFOTO is a service that dispatches and arranges professional creators who have passed a rigorous screening process for corporate clients, providing support for interviews, article writing, web/SNS operations, and photography. We provide a system that balances the quality of language with continuity of operations.
Events / Exhibitions
We offer a wide range of services, from planning, setting up, and managing various events such as exhibitions, product launches, and special events at stores and halls, to online events. We create visually engaging spaces and unprecedented, experiential exhibitions utilizing AR and VR technologies, generating unique visual communication opportunities specific to events.
FIGLAB
We engage in media expression that transcends conventional frameworks, including spatial installations utilizing devices and technologies, applications that realize new experiences, AI-powered visual representations, and generative interactive content created through programming.
XR
From VR/AR/MR content and virtual exhibitions to simulator development, we provide a wide range of integrated solutions combining technology and expression, leveraging the engineering capabilities of our group company, Kadinche Corporation, and collaboration with the 3DCG department.
Kadinche
Kadinche Corporation is a technology company within the amana group that explores spatiotemporal and human augmentation technologies, including VR, AR, and MR, and develops systems and provides services in these fields. We possess a broad technology stack in the XR field, ranging from virtual production and volumetric capture to 360-degree video streaming and metaverse space construction, supporting the creation of new customer experiences.
Generative AI (Content Development)
To achieve production speed, volume, and quality simultaneously, we integrate creative expertise with AI technology to build optimal AI-powered workflows across all content areas, including graphics and video.
Image to Multichannel
Image to Multichannel (I2M) is a service that redesigns production workflows by using AI to generate diverse derivative visuals starting from a single core image and rapidly deploying them to each channel. From one core image to all channels: we liberate brand expression from constraints.
Qosmo
The creative team Qosmo is a creative R&D studio comprised of AI researchers, engineers, artists, and designers. From algorithm development to art and music works, corporate R&D, and interactive exhibitions—we partner with you every step of the way, from conception to implementation, to deliver systems that expand human creativity to society.
AIMS
AIMS is a joint venture of the amana group that supports branding and marketing through a unique approach: creating strategic AI humans that analyze what it means to be human and think, learn, and evolve, thereby giving personalities to brands.
Kadinche
Kadinche Corporation is a technology company within the amana group that, in addition to R&D in AI (deep learning, LLMs, etc.), explores spatiotemporal and human augmentation technologies such as VR, AR, and MR, and develops systems and provides services. From AI and image analysis systems to virtual production, volumetric capture, 360-degree video streaming, and metaverse space construction, we translate cutting-edge technologies into implementable solutions through R&D and contract development.
Visual development
Graphic Design
Combining the expressive power, technology, and knowledge that amana has cultivated over many years, we provide high-precision design services that cover everything from planning and the development of key visuals that form the core of communication to their application in advertising and various promotional tools.
Photography
We handle a wide range of genres, including advertising, product, food and beverage, and portrait photography, as well as video. Leveraging 45 years of experience and one of the largest creator networks, we provide seamless, unified management of the entire process, from casting and location arrangements to permit applications and retouching.
hue
Food-specialist photographers with expertise in appetite-appeal imagery provide still photography, package photography, video production, and lifestyle photography—all delivering visuals that intuitively convey the deliciousness of food.
INFOTO
INFOTO is a service that dispatches and arranges professional creators who have passed a rigorous screening process for corporate clients, providing support ranging from photography and interviews to article writing, web/SNS operations, and other related services. We primarily solve communication strategy challenges in corporate public relations, human resources, marketing, and business planning.
needsplus
needsplus Inc. is an amana group casting service that quickly proposes the most suitable candidates regardless of nationality, age, or gender, ranging from talent and models to experts, creators, and even animals. In this rapidly changing era, we leverage our extensive casting expertise, accumulated over the years, to provide added value that meets the needs of society.
3DCG
We accurately "reproduce" products in fields such as mobility, precision equipment, and apparel, and visualize their appeal through "expression" backed by advanced technology. Specialized solutions include croobi for mobility, VFX for expressing sensory effects, and landscape visualization utilizing extensive background data—this dedication to "expression" is what creates high quality. We also offer specialized solutions such as V.I.A. PRODUCTS, which enables efficient production.
croobi
croobi is amana's group of CG specialists, comprised of experts who have mastered the art of showcasing mobility. We produce striking, high-quality mobility videos and still images using full CG, supporting promotions for companies including automobile manufacturers.
VFX
Through visual expression impossible to achieve through filming, we visualize the invisible—the functions and benefits of products, sensations and emotions, and more.
packeX
This service provides product packaging images that are easy to view, clear, and consistent in appearance. By using the appropriate production method for each product, we achieve low costs and short lead times. We provide comprehensive support for all aspects of advertising and sales promotion.
V.I.A. PRODUCTS
We faithfully and quickly reproduce the highest-quality product CG from CAD data. V.I.A. PRODUCTS is a specialized product CG visual production service that provides a state-of-the-art production workflow for efficiently and accurately mass-producing photorealistic product CG images.
Retouching
Our retouchers, specializing in CG production for still images and photo retouching, work in collaboration with photographers to bring the intended visual expression to life. Based on the techniques cultivated through photographic production, we use CG to adjust tones such as color and brightness, enhance textures, and combine multiple images to create captivating visuals. We utilize digital technology to realize images that are impossible to express through photography alone.
Generative AI (Visual Development)
We integrate our long-cultivated expertise in visual expression with AI technology to implement AI as a method that complements and expands existing visual production areas such as photography, 3DCG, and retouching. By using AI to free visual expression from constraints, we expand the possibilities of brand expression.
Process construction
Organizational Framework Development
We cover everything from project design and creative organization development to PoC support and DX promotion. Going beyond mere staffing, we provide "creative talent" who proactively commit to solving corporate challenges, transcending boundaries from strategy to execution.
Great RIVER
Highly creative talent, inside the organization We work closely with companies across every area—business, brand, organization, and people—and work alongside them to cultivate the power to drive transformation from within.
Workshop Support
We offer services such as creative talent development, brand strategy definition, concept development, and AI utilization workshops. Our strengths are program design tailored to on-site challenges and unique facilitation that draws out the creativity of business professionals.
amana Creative Camp
amana Creative Camp is a program designed to cultivate creative talent within companies and unleash creativity throughout the entire organization. Through lectures and workshops led by active creators, we provide practical know-how to enhance creativity, including thinking methods and idea generation techniques.
amana Copyright Study Session / amana AI Rights Study Session
We clearly explain rights-related risks inherent in content creation and communication, drawing on insights from the creative field. We offer two types of study sessions in a seminar format to support your understanding of copyright and AI rights.
Data Management
Centered around the cloud-based DAM service "shelf," we provide secure and centralized management of a company's visual assets. Our intuitive UI and contextual management design enable effective use both internally and externally, while simultaneously establishing brand governance.
shelf
Developed with the goal of supporting the entire content creation workflow, shelf transforms content into a valuable asset for your company through easy-to-understand management and sharing via data visualization, simple design and intuitive operation, and high searchability. We provide secure, centralized management of digital assets, including images, videos, and documents.
Workflow Construction
We provide comprehensive support for building and redesigning corporate communication workflows that require high-volume production. We offer a combination of diverse solutions, including generative AI solutions, digital asset management, and CG consulting.
Media
Media Business
Leveraging our editorial expertise gained from our own media outlets, such as the semiannual art photography magazine "IMA" and the natural science publication "NATURE & SCIENCE," we produce corporate owned media, member magazines, and public relations publications. We also provide a network of expert writers and artists in various fields.
IMA
IMA, which proposes a richer lifestyle through photography, is a multimedia information dissemination project that started with the magazine "IMA," based on the concept of "a magazine where you can slowly read photographs." It showcases the appeal of art photography from around the world, from masters of photography to contemporary young photographers, from a variety of perspectives.
NATURE & SCIENCE
This web magazine covers the natural world and natural science, featuring the voices of people active in each field, easy-to-understand explanations of terms you've always wanted to know, and the latest research findings, all presented with beautiful visuals.