VFX
Achieving "communicative" visual expression with Visual Effects (VFX)
Using Visual Effects (VFX), we visualize invisible aspects of products—such as their functions and benefits, sensations, and emotions—through visual expression that is impossible to achieve through filming. By utilizing visual effects such as CG and digital compositing, we convey information and worldviews through video that cannot be fully expressed through live-action filming alone.
Effects and benefits, live-action compositing, sensory effects, characters
Our services cover a wide range of areas, including "Effects and Benefits," which uses CG to represent drug efficacy, cosmetic effects, industrial product mechanisms, and invisible information transmission; "Live-Action Compositing," which ensures quality, shortens schedules, and reduces costs by compositing CG with filmed footage; "Sensory Effects," which enables advertising expressions impossible to achieve through filming, such as water flowing in defiance of gravity or chocolate changing shape; and "CG Characters," which covers everything from design to modeling, rigging, and animation. We offer a variety of methods tailored to your specific needs.
Technical capabilities spanning stills, video, and real-time content
Our team of CG creators, who have visualized the visions of numerous domestic and international brands, realizes ideal forms of expression with a high level of technical skill and attention to detail across multiple domains, including stills, video, and real-time content. We ensure high standards of compositing accuracy, lighting consistency, and natural-looking effects, supporting a wide range of visual production, from TV commercials and web videos to key visuals.