rashisa AI
A visual direction system that maintains the brand's distinctive worldview
The biggest obstacle when using generative AI for brand expression is that AI cannot understand what constitutes "brand identity." Facing the risk of brand damage, many hesitate to take this step—to overcome this barrier, we provide a solution that translates a brand's aesthetic and unique identity into a "sensibility language" that AI can understand, building an AI platform where anyone can "create, select, and direct" consistent brand visuals. As a core set of tools within the AI Creative Architecture offered by A³ (amana AI architects), it fundamentally solves challenges such as the lack of brand consistency when introducing generative AI, the difficulty of creating prompts, and the dependence of expression checks on individual judgment.
45 years of creative knowledge to quantify and articulate "uniqueness"
The key feature of rashisa AI is its ability to quantify and articulate the abstract concept of "uniqueness" that has been treated as tacit knowledge, thanks to the creative knowledge that amana has cultivated over more than 45 years. From visual elements such as color, composition, lighting, and the subject's demeanor, we extract the core of the brand's cherished worldview and convert it into a "sensibility language" that AI can understand.
Building a proprietary platform compatible with major generative AI tools
We comprehensively cover everything from AI visual generation (images and videos), prompt design (AI prompt builder), brand fit evaluation of generated images (AI evaluation system), to AI-enablement of guidelines, and build and implement custom prompt builders and evaluation systems tailored to the major generative AI services used by companies. We will establish a system within companies that allows anyone, even without specialized knowledge, to generate brand-appropriate visuals and objectively evaluate and improve their quality.
Scale Your Brand—Supporting the scalability of brand expression
Our diverse team of specialists, including creative directors, AI engineers, prompt designers, and brand strategists, supports companies from building AI platforms optimized for their brand assets through operational adoption. Moving away from person-dependent brand management and expanding brand expression while maintaining consistency across the entire organization—rashisa AI enables scalability in brand expression.