Corporate TV (Support for Corporate YouTube Channels)
Transforming corporate YouTube channels into valuable "corporate broadcasting stations"
For many companies, YouTube channels have been used primarily as a platform for product promotional videos and recruitment videos. However, traditional, accurate information disclosure—so-called "defensive public relations"—is not enough to cross the "chasm" to capturing the target audience's interest and fostering deep empathy and attachment. Corporate TV is a solution that helps companies transform their YouTube channels from mere advertising platforms into "corporate broadcasting stations" that regularly air valuable programs for their target audience. We provide a communication framework that goes beyond defensive public relations and helps turn stakeholders into fans.
Designing entertainment-quality content to cross the chasm
While information from companies is highly reliable, it often lacks the know-how to create programs that keep viewers engaged. Corporate TV designs entertainment content that viewers can continue to enjoy while minimizing the risk of brand damage through amana's "aesthetic sense." We fundamentally transform the quality of channel operations, shifting from channels that simply convey information to channels where viewers become fans and stakeholders develop empathy and attachment. It is effective not only for BtoC corporate branding aimed at consumers, but also for strengthening engagement with BtoB companies' business partners, shareholders, and job candidates.
Broadcast-station-level program production infrastructure
Our strength lies in our ability, through collaboration with partner TV program production companies, to bring broadcast-station-level program production infrastructure to corporate YouTube channel operations. YouTube channel planning, program production, and measures to acquire fans and improve engagement are all comprehensively covered, ensuring continuous program quality that keeps viewers engaged.
End-to-end support from planning to operations
We provide comprehensive support for corporate broadcasting operations, from channel program concept design and planning to filming, editing, regular distribution, audience data analysis, and improvement proposals. A diverse team of specialists, including program producers, directors, scriptwriters, camera crews, editors, and data analysts, comes together to support the company's YouTube channel by building a system for continuous growth.