Generative AI (Strategy Design)
Expanding brand expression while protecting it
While generative AI dramatically increases the speed and volume of production, it also carries the risk of compromising brand consistency. We integrate creative expertise with AI technology to implement AI as a system that goes beyond mere image generation and enhances brand value. We provide the foundation for a modern brand strategy that balances quantity and quality, speed and consistency.
Building a foundation for integrating AI into brand strategy
From AI brand design and the development of AI usage guidelines to converting brand-specific sensibility language into a form AI can use and providing proof-of-concept (PoC) support, we position AI not merely as a "tool to use," but as a "foundation to protect the brand." We design the generation process after training the AI with the brand's worldview, and then provide AI as a solution to protect the brand. We move away from person-dependent brand management with generative AI and provide an organization-wide framework.
Support from strategy through organization-wide adoption
Our team brings together diverse professionals, including creative directors, planners, and AI engineers, to support each company's AI utilization strategy, from guideline development through operational adoption. We provide comprehensive support, including creating an environment for the use of AI throughout the organization, such as improving AI literacy within the company, risk management, and verification through PoC.
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A3
Based on the vision of "transforming the evolution of AI into the evolution of aesthetics," this solution combines amana's expressive power with generative AI to build a future-oriented creative platform, AI Creative Architecture, for each company, enabling them to "protect and expand" their brand expression.
rashisa AI
rashisa AI is a visual direction system that maintains the brand's distinctive worldview. Facing the risk of brand damage, many hesitate to take this step. To overcome this barrier, we offer a solution that translates a brand's aesthetic and "uniqueness" into a "sensibility language" that AI can understand, building an AI platform where anyone can "create, select, and direct" consistent brand visuals.