BX Design
The "uniqueness" of an organization already exists within it.
A brand is not something that is given from the outside. The company's history, the aspirations of its employees, and the intent embedded in its business. The seeds of what makes an organization unique already exist within it. BX Design Unit works as one team with management and on-site staff. We are a professional team that engages in repeated dialogue to uncover those seeds, articulates them as a vision, gives them form as an identity, and nurtures them into a brand.
Vision, identity, and brand. Connect the three with a single axis.
Vision design is about articulating "why we are doing this business." Identity design is the process of translating that intention into a name, symbols, language, and behavior. Branding that delivers and nurtures a consistent experience across all customer touchpoints. BX Design Unit does not separate these three elements. We maintain a single, consistent thread running from management intent to daily on-site judgments.
Instead of providing the answers, we'll find them together.
We work together in workshops, get deeply involved in the project's inner workings, and sometimes work alongside the team for several years. That's precisely why we can identify the truly necessary steps, rather than just focusing on aesthetically pleasing measures. If necessary, we will also suggest "we won't make it right now." In the phase of implementing creative expression, it is also possible to leverage the creative production capabilities of the entire amana group. We will support you all the way through implementing strategy in the form of visuals and experiences.
Professionals who can speak the language of both management and the production floor.
Brand strategist, business designer, creative director, editor. Experts with both strategic and expressive skills assemble flexible teams for each project. We drive brand transformation from within the organization by using both a strategic language that can be used to communicate with management and a creative language that can be used to communicate with the production team.