Image to Multichannel
From one core image to all channels: freeing brand expression from constraints
In an era of explosive content growth, the fragmented production processes across different media, the increasing resources and costs, and the decline in quality due to superficial reuse of content are structural challenges to brand communication. Image to Multichannel (I2M) is a service that redesigns production workflows by using AI to generate diverse derivative visuals starting from a single core image and rapidly deploying them to each channel. Starting with a key visual, we deploy it across all advertising and promotional visuals, including web, SNS, catalogs, in-store displays, and OOH, while maintaining brand consistency.
From core image to derivative visuals: collaboration between AI and creators
Through collaboration between AI and creators, we can achieve changes to seasonal variations, weather, time of day, angles, product functions, and texture expression at remarkable speed, while maintaining the brand's unique identity. By turning a single "core image" into a "multi-source" asset, a large number of content variations can be generated without being bound by the shooting schedule. We offer flexible and cost-effective localization solutions tailored to the cultural and market characteristics of global expansion.
Seamless expansion from still images to video
Starting with still images, it is also possible to expand into video by supplementing preceding and succeeding scenes and the flow of time. We create still images and videos, from short videos for SNS to videos for the web, all while maintaining a consistent worldview. In multi-channel deployments, we provide optimized presentations tailored to the specifications, roles, and viewing environments (distance, user flow, and exposure time) of each channel, from brand websites, e-commerce sites, SNS, and digital catalogs to in-store and OOH advertising.
Unlocking SPEED, COST, QUALITY, and SAFETY
The essential value that I2M offers is freeing brand expression from four constraints. By simultaneously achieving speed unbound by shooting schedules, cost efficiency that prevents reshoots and remakes, consistency in quality derived from the core image, and freedom from risks related to weather, locations, and portrait rights, we greatly expand the possibilities of expression that you "wanted to do but couldn't."