amana Creative Camp
A creative talent development program that expands the creativity of "people and organizations"
In today's business environment, creativity has become a crucial factor in determining a company's value. We live in an era where both goods and information are saturated, and anyone can create "plausible-looking" outputs using generative AI. The key to creating true differentiation is "creative thinking"—the ability to ask questions, think, and give shape to ideas without being swayed by others or external information. amana Creative Camp is a program that fosters creative thinking, cultivates creative talent within companies, and unleashes creativity throughout the entire organization.
A conceptual framework of four domains spanning the inner and outer worlds
amana Creative Camp offers organizations the opportunity to comprehensively experience and learn creative thinking. By exploring four areas—"individual sensibilities and ideas," "development of ideals and concepts," "stimulation from society and trends," and "implementation of concrete measures"—we cultivate individuals who can create value from diverse perspectives. The program is systematically designed over approximately four months, encompassing CREATIVE MINDSET, which cultivates creative aesthetic judgment; VISION MAKING, which envisions ideals and imaginings; TREND INPUT, which connects social trends with organizational creativity; CREATIVE IDEATION, which generates new actions; and REFLECTION, which shares what has been learned.
Lectures and facilitation by active creators
This program combines lectures and workshops led by active creators to provide practical know-how for enhancing creativity, including thinking methods and idea generation techniques. Through facilitation, we draw out the abilities of individuals and create an organizational culture that embraces diverse values, thereby contributing to the improvement of the company's competitiveness.
Diverse programs and flexible customization
With a focus on developing creative talent, we offer a variety of programs tailored to corporate challenges, including brand strategy formulation, communication planning, and concept creation. In addition to existing programs, we also offer customization to meet the specific needs of each company. amana addresses challenges such as stagnation of creative thinking among employees, a lack of creativity among business professionals, and the creation of a creative organizational culture, using the practical know-how it has cultivated.