rashisa AI
A visual direction system that maintains the brand's distinctive worldview
The biggest obstacle when using generative AI for brand expression is that AI cannot understand what constitutes "brand identity." Facing the risk of brand damage, many hesitate to take this step—to overcome this barrier, we provide a solution that translates a brand's aesthetic and unique identity into a "sensibility language" that AI can understand, building an AI platform where anyone can "create, select, and direct" consistent brand visuals. This solution fundamentally addresses modern challenges that arise when implementing generative AI, such as a lack of brand consistency, the difficulty of creating prompts, and the dependence of expression checks on individual judgment.
45 years of creative knowledge to quantify and articulate "uniqueness"
Our strength lies in our ability to quantify and articulate the abstract concept of "uniqueness" that has previously been treated as tacit knowledge, based on the creative knowledge we have cultivated over more than 45 years. From visual elements such as color, composition, lighting, and the subject's demeanor, we extract the core of the brand's cherished worldview and convert it into a "sensibility language" that AI can understand.
Building a proprietary platform compatible with major generative AI tools
This comprehensive solution covers AI visual generation (images and videos), prompt design (AI prompt builder), brand fit evaluation of generated images (AI evaluation system), and AI-enablement of guidelines. We build and implement custom prompt builders and evaluation systems tailored to the major generative AI services used by businesses. We will establish a system within companies that allows anyone, even without specialized knowledge, to generate brand-appropriate visuals and objectively evaluate and improve their quality.
Scale Your Brand—Supporting the scalability of brand expression
Diverse professionals, including creative directors, AI engineers, prompt designers, and brand strategists, come together to support companies from building AI infrastructure optimized for their brand assets to ensuring its successful implementation and adoption. Moving away from person-dependent brand management and expanding brand expression while maintaining consistency across the entire organization—"rashisa AI" aims to achieve scalability in brand expression.