aVISION
A brand media platform that deepens "understanding" in a relaxing space
aVISION is a DOOH media platform installed in spaces where people spend extended periods, blending into consumers' daily lives. Large displays are installed in cafés, "places to relax" that are neither home nor work. People are more receptive to new information when they are in a comfortable mood. A long average stay of 60 minutes and a relaxed state in which people are less likely to unconsciously avoid advertising. By leveraging these two factors, we cultivate not only brand awareness but also deep, sustained "understanding" and "consideration." In the future, we plan to expand our services to include outdoor DOOH advertising and other experiential services that combine indoor and outdoor environments.
It's not "one moment, one time." DOOH that reaches people for longer, repeatedly.
aVISION is a DOOH media platform with large displays installed in relaxing café spaces where people spend time. While people only spend a few seconds on average looking at street signage, the average time spent in a café is 60 minutes. It can reach the same consumers for extended periods and multiple times. Because the ads are broadcast when people are relaxed and receptive to information, unconscious ad avoidance is reduced, allowing them to develop a deeper understanding of products that cannot be conveyed in an instant. While traditional DOOH and web advertising focus on gaining brand awareness, aVISION takes on the role of facilitating understanding and consideration.
Who saw it, and how much? Effectiveness is reported using "actual figures."
aVISION is equipped with AI cameras. We accurately measure not only the number of times content is shown, but also the number of users and viewers. In DOOH advertising, where measurement often remains limited to estimates, being able to quantify actual exposure volume directly supports verification of advertising effectiveness and the design of subsequent initiatives. The first rollout is in Nakameguro, Hiroo, and Shinjuku 3-chome. The locations are Segafredo Zanetti Espresso cafés in premium areas frequented by affluent and highly discerning consumers.
It doesn't end with DOOH. Transform the entire space into a brand experience.
aVISION's services extend beyond just DOOH broadcasting. We can design experiential initiatives through the store, including full-space takeovers in which a single company exclusively uses wall designs and POP displays, sampling, collaborative menu development, and more. Furthermore, amana, which has worked alongside 3,500 companies annually, provides a one-stop service from producing creative assets suited to the space through installation and production. We will bring the brand's worldview to life as an immersive experience within the entire space.